Artistic Pizza Kits with Alternative Protein Cook Up Fun for Kids | Packaging Strategies

2022-08-20 05:33:17 By : Mr. John Ren

To spark creativity, Banza tapped young artists from P.S. ARTS in Los Angeles and Creative Art Works in New York. The artists dreamed up their own Masterpiece’zas designs which are featured on packaging. Image courtesy of Banza

Each Banza Masterpiece’zas kit is equipped with ingredients that act as art supplies to help parents serve their kids better. Image courtesy of Banza

Banza, a maker of chickpea-based foods, announced the launch of Banza Masterpiece'zas, a new pizza kit that reimagines Banza's high-protein, high-fiber pizza into an art canvas for a good cause. According to Banza's Dinnertime Confessions Survey, 86% of parents report having at least one picky eater in their family, which can make dinnertime tricky, especially at the start of a new school year. This back-to-school season, Banza Masterpiece'zas aim to help parents make mealtime easier and implement healthier eating habits by encouraging play and imagination at the dinner table. The kits are available on EatBanza.com.

Each Banza Masterpiece'zas kit is equipped with simple ingredients that act as art supplies to help parents serve their kids better. Banza is offering one vegan and one vegetarian version of its Banza Masterpiece'zas kits. The kits include:

Banza tapped young artists ages six through 23 from P.S. ARTS, an organization dedicated to providing arts education in systemically under-resourced schools and communities in Los Angeles, and Creative Art Works, a New York City-based organization that teaches technical and workforce skills while creating connections between young constituents, their art and their communities. The artists dreamed up their own Masterpiece'zas designs which are featured on packaging. Additional designs are also included in an inspiration booklet offering suggestions for kids as they work on their own creations.

"We created Banza Masterpiece'zas to inspire creativity and joy around a nutritious dinner," says Brian Rudolph, co-founder and CEO of Banza. "Chickpeas are one of the best foods for human health and the environment. To celebrate the versatility of the ingredient and the love for pizza, we're challenging our community to use Banza's pizza crust as a canvas for art."

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