babies and children under the age of five are more at risk of infection because their immune systems are not yet fully developed. consequently, a good hygiene practice is important to protect them. but how to explain this to small kids? robert dadashev, together with other students at moscow’s britsh school of art & design, has created a soap packaging dubbed akio that aims to help parents bathe children that are not very keen on it.

to make any activity fun for kids, play is always a good solution. akio is a japanese-style bathing tool that turns the bathing process into a fun and interactive game. parents can play with children, directing their attention towards a packaging that requires some sort of  interactive fun. covered in a removable kimono, the soap container will surprise the toddler, grabbing their attention and changing his or her attitude towards the bathing process.

recently, akio won the pentawards in the NXT-GEN  category.

designer: robert dadashev art director: katya mushkina 3D visualizer: pavel gubin 3D visualizer: aleksey koler сopywriter: alex kalyan location: russia project type: student project school: british school of art & design tutor: leonid slavin, yevgeny razumov packaging contents: children’s bathing products packaging substrate / materials: plastic

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.